September 10, 2004

Yellow Arrow

by Scott Rettberg · , 10:11 am

Via Jonah Brucker-Cohen’s coin-op (just added to the GTxA blogroll), Yellow Arrow is a sticker art/collaboratively authored viral narrative project. Project participants post a yellow sticker pointing to something they think is important in the urban landscape, and then send a short email description to the server via their phone. Each sticker has an individual ID. When other users encounter the sticker in the public space, they then can send an email to to retrieve the description the tagger left behind.

yellow arrow

One Response to “Yellow Arrow”

  1. Grand Text Auto » Spoon Missing Says:

    […] up at the Beall Center in Irvine, California on January 18. It’s by Brian House (of Yellow Arrow) and Sue Huang, and is called 5 ’til 12: The Beall Center becomes t […]

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