February 3, 2005

Not Blue Chips, but Cool Ranch

by Nick Montfort · , 11:06 am

Doritos has some new ad campaign with some sort of AIM tie-in (I couldn’t stand to spend more than five seconds on their adversite, so I couldn’t exactly tell) and with posters that are written in some dialect of leetspeak or hax0r (one of which I noticed this morning). Or maybe they’re just encoded using some variant of the Prince compression algorithm.

Promoting unhealthy snack foods to the downtrodden, computer-bound population does rather smack of intensively marketing malt liquor in the hood. But, on the other hand, maybe that is a sign that one day, someone will be trying to communicate with a pasty, bespectacled passenger in seat 13C, and I’ll be able to say “oh, stewardess – I speak leet!”