Grand Text Auto

For Immediate Release

Tiltfactor is proud to announce a new collaboration with the British Library! To celebrate, Tiltfactor’s Metadata Games project will launch the new tagging game Ships Tag as part of a tag event called May Day! May Day! starting midnight on May 1st.

Tiltfactor works to create games that promote fun and social change in equal measure. The Tilt team employs leading psychological theories and game research to produce powerful gaming experiences, which we hope will further the research upon which our products are based. Below, we’ve shared some of the literature that forms our approach.

Theories and Research:

1. Characters as Friends:
Horton, D., & Wohl, R. R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19(3), 215-229.
–Classic work that established the phenomenon of “parasocial interaction” – the illusion of intimacy experienced toward fictional characters, celebrities, and media figures