March 17, 2011

Magy Seif El-Nasr visits UCSC

Dr. Magy Seif El-Nasr will be giving a talk at UCSC this Friday. All interested are welcome!


Effective 3D Visual Design for Games: Integrating Artificial Intelligence Techniques, Results from Experimental Studies, and Artistic Tacit Knowledge

Time & Location:

March 18, 11:00 am, E2-599


April 4, 2010

Steven Dow visits UCSC

Steven Dow (Ph.D., Postdoctural Scholar, Stanford University) is giving two talks at UCSC on Monday, April 5.

“How Prototyping Practices Affect Design Results”

Time: 11:00 am

Place: E2 – 280


Design shapes the world we inhabit, both digital and physical. Yet surprisingly often, the design process fails to uncover the real needs and desires of people. How can designers and developers more effectively prototype? My research examines the creative process through lab experimentation. I will describe research on iteration and comparison, two key principles for discovering contextual design variables and their interrelationships. We found that, even under tight time constraints when the common intuition is to stop iterating and start refining, iterative prototyping helps designers learn. Our results also indicate that creating and receiving feedback on multiple prototypes in parallel—as opposed to serially—leads to more divergent ideation, more explicit comparison, less investment in a single concept, and better overall design performance.

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